I’ve just finished off an intensive 3-month Conversion Optimization Master Certification over at MarketMotive and would like to share with you how I achieved a 62% conversion rate increase for a client (graduation requires working with an allocated client to optimize their websites performance).
Understanding Conversion Rate
Now, before we dive in, I just want clarify the term “conversion rate” just in case it’s new to you.
The conversion rate of a website can be defined as the number of website visitors that take a wanted action i.e. that is the action you want them to take. For example, do you want your visitors to: buy a product, download a file, fill in a form or pick up the phone and call you? [click to continue…]
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